Why you should advertise online

The most recent DoubleClick Touchpoints IV Survey, indicates that 18% of people are most influenced in their decision to buy a new product or service by research they did on a website.

In 2007, Nelson Online reported that Australian internet usage overtook television viewing with Australian consumers spending an average of 13.7 hours per week on the internet. As Australian consumers become increasingly internet savvy, it's becoming more and more important to have an online presence.

Furthermore, online advertising allows you see a direct response from consumers where they are driven directly to your website for information or to purchase a product. You don't see that in print advertising, television, radio or outdoor!

Why you should advertise on Healthy Comparisons

Healthy Comparisons is Australia's independent vitamin information website that is designed to take the confusion out of Australian vitamins. The website is a valuable marketing tool for companies wishing to target a health-conscious population. It boasts general health pages as well as condition specific pages which allow for highly targeted advertising.

Healthy Comparisons is currently reaching over 400,000 health-conscious Australians each year.

There are two types of advertising on Healthy Comparisons – display banners and feature products.

Benefits of Banner Advertising

• Brand exposure to thousands of health-conscious consumers
• Highly targeted campaigns with the ability to target various demographics within each health condition
• Educate consumers in the comfort of their own home/ workplace
• Drive consumers to your website
• Pay only when banners perform with advertising charged on a Cost per Thousand Views (CPM) or Cost per Click (CPC)pricing model
• Set your budget each month and change artwork on a monthly basis
• Receive full advertising analytics and reporting on a monthly basis
• Provide numerous versions of artwork to optimise campaign performance

Benefits of Feature Product Advertising (Manufacturers Only)

• Launch new products
• Reinvigorate underperforming products with great formulas
• Promote companion products
• Visual display of product packaging
• Drive product sales with a link to your website or e-commerce website
• Educate consumers in the comfort of their home/workplace
• Opportunity to rebut adverse / support positive PR in the marketplace through user reviews
• Brand exposure to thousands of health-conscious consumers
• Product Promotion in relevant HealthyComparisons.com.au newsletters and Kristy Lee's blog
• Flat fee charged to promote your product to a targeted audience for one month.

For more information about advertising on Healthy Comparisons email us or call 0418 731 123.

You may also download a copy of our Healthy Comparisons (revised) Rate Card or Advertising Specifications.

Healthy Comparisons is dedicated to providing health-conscious Australians with an information-rich and user-friendly website. Here are a few ways that you can help Healthy Comparisons deliver this service and promote your business at no cost to you:

Competition Giveaways

Healthy Comparisons uses competitions to encourage visitors to sign-up as new members. Supply a relatively substantial competition giveaway and your business will be promoted for free on the home page and members page.

Free Samples

Help us grow our database of new members by distributing free samples or vouchers to new Healthy Comparisons members. You'll receive free advertising and the ability to communicate with a large and targeted audience. Offers must be fulfilled by the advertiser on an opt-in basis.

Special Offers for Newsletter Subscribers and Forum Members

Provide a special offer to Healthy Comparisons' members that is not available anywhere else in the market and we will promote your business or service across our members page and in our monthly editions of Healthy News to help you drive sales.

Reciprocal Banner Advertising

If you have a trustworthy and high traffic health and wellbeing website that you would like to promote with banner advertising on Healthy Comparisons, we would be happy to work with you to develop a free reciprocal banner advertising arrangement.

Article Submissions        

Qualified professionals or industry experts may submit articles for publication in Healthy Comparisons. All published articles will be posted with Authors' bio and/or a link to the Authors' preferred website.

Professional Blog

If you are a qualified and respected professional in the health and wellbeing industry and you would like to raise your profile and promote your business, please talk to us about posting a regular blog on Healthy Comparisons.

If you are interested in any of these free advertising opportunities, please email info@healthycomparisons.com.au or call Kristy on 0418 731 123.